One of the easiest and most effective ways to optimize your website for search engines is through tools like Google AdWords. The key to doing well in AdWords is finding the right set of keywords to target. When you’re first starting out, it’s a good idea to invest in some tools that will show you how to find the best keywords. Tools like the Google AdWords keyword tool and the long tail keywords database can help you target keywords with high search volume.
Keyword research is the most important part of AdWords because the keywords you choose will determine what the search engines see when someone searches for that particular keyword. There are two primary ways you can perform this keyword research: manually and automatically. With manual research, you will need to spend time researching keywords that have low search volume. This will take some time, but if you’re willing to invest that time you will have something that will pay off in the end. The downside is that if you choose a keyword with low search volume database keywords you may not get many visitors.
The second approach is through the use of a Google keyword research database. There are literally hundreds of thousands of keywords related to your niche, and you need to be sure that you’re targeting the right keywords. To do this manually is incredibly time-consuming. Luckily, there are services like Google AdWords Keyword Research that will give you a large database of targeted keywords. You can get started by selecting a set of keywords based on what you already have on your list of niches or what you’ve learned from your own keyword research.
Once you have your keyword list, you’ll want to check the search volume each of these keywords is receiving. By default, when you set up your Google AdWords campaign the service will gather information about the searches being conducted for keywords in your list. This number tells you how popular the keywords are.
As an example, say that we want to target the keyword “running trainers”. If we run a keyword research database that contains over six million different search results, we’ll see that there are three million searches performed each day. This means that it is highly unlikely that anyone is going to be looking up anything else than “running trainers”. If we want to make a decision based on the search volume data, we need to know how many people are performing searches for this term “running trainers” and how many of them are actually getting results. We can use the data in our AdWords keyword research tool to make a more informed decision.
One more way to select keywords for your campaigns is through the use of the topic-mapping technique. Topic mappings are simply ideas that people have on a certain topic. For example, if you run a blog about dog training, you could create topic maps that show the popularity of various terms related to dog training. These keywords could also be used as landing pages.